The adoption of technology by different types of customers is something that companies need to consider when launching any type of product. Different customer profiles have different needs and, therefore, a different approach to new products:<\/p>\n
A digital divide<\/strong> has formed with the last two groups as we’ve failed meet their need for face-to-face interaction<\/strong> and to understand how to properly connect with this group of older people. However, we shouldn’t forget that the COVID-19 pandemic has rapidly minimised this digital divide as it forced the most reluctant groups to ‘go digital’ during the lockdowns, although they obviously aren’t using the same technology as the younger generations.<\/p>\n Analysing this context, an increasing number of companies are realising that these new habits could open up a whole new playing field. As such, they’re working to find the right mechanisms for these groups to feel comfortable in their digital relationships<\/strong>. To do this, it’s important to understand how these groups use technology and what are the main barriers that they face:<\/p>\n Security, trusted face-to-face interaction and immediacy.<\/strong> These are the three most important things for customers in their digital relationships.<\/p>\n In a world in constant flux and with the ongoing rise in online fraud<\/strong>, both in Spain and across the world, companies are becoming increasingly aware that they need to avoid tedious online processes and move their commercial processes into secure environments<\/strong>.<\/p>\n Logalty burst onto the market to put an end to this problem and to revolutionise traditional banking, consumer finance, insurance and any other industry where the face-to-face closing of sales is streamlined with an electronic signature, which also brings trust and legal certainty.<\/p>\n\n
Why is IDon the perfect solution for this less tech-savvy group?<\/strong><\/h5>\n